Making a fresh face pack is only half the job. Getting it to you while it's still fresh is the harder half, and it's something most brands never talk about.

Why this is harder than it sounds

Once a product is made without the ingredients that keep it stable for months, every step after that matters — how it's packed, how it's stored before shipping, and how long it takes to reach your door. A delay or a warm delivery van can undo a lot of the care that went into making it.

What we do to protect that freshness

• We make in small batches, so nothing sits around before it reaches customers

• We package with freshness in mind, not just presentation

• We ask customers to refrigerate immediately on arrival, which is genuinely one of the most important steps

• We're honest when something might affect delivery timing, rather than staying quiet about it

Why this matters more in India than people realise

India's weather makes this harder than it would be in a cooler climate. A product that would be fine sitting in a cool room in another country can change much faster here, especially in summer. That's part of why we take the fridge instruction so seriously, and why we'd rather ask a little extra effort from our customers than compromise on what's actually in the pack.

This connects directly to why our packs don't last as long as typical skincare, which we've explained in our piece on why NB face packs don't last for years.

FAQ

Does the weather really affect how long a face pack stays fresh?

Yes, warmer temperatures speed up changes in any preservative-free product, which is why refrigeration matters even more in India's climate.

What should I do if my order arrives during a heatwave?

Refrigerate it immediately and check that the texture and smell seem normal before using it.

Do you take any extra steps for deliveries in summer?

We pay close attention to packaging and timing, though we always recommend customers refrigerate immediately regardless of season.