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    Privacy Policy


    Effective Date: March 16, 2026

    1. Introduction

    NB by Ritu Walia ("NB," "we," "us," or "our") operates the website rituwalia.com and associated digital advertising technologies. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our services, including our Meta (Facebook & Instagram) advertising campaigns and related integrations.

    By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

    2. Information We Collect

    We may collect the following types of information:

    • Ad Interaction Data: Information about how you interact with our advertisements on Meta platforms, including impressions, clicks, and conversions.
    • Aggregated Performance Data: Campaign-level metrics such as click-through rates, cost-per-click, and return on ad spend. This data is aggregated and does not identify individual users.
    • Meta Pixel & Conversions API Data: We use the Meta Pixel and Conversions API (CAPI) to measure the effectiveness of our advertising. This may include page views, add-to-cart events, and purchase events on our website.
    • Shopify Purchase Data: If you make a purchase through our Shopify store, we may receive order and conversion data to measure advertising performance.
    • Device & Browser Information: Standard technical information such as browser type, operating system, and IP address, collected automatically when you visit our website.

    3. How We Use Your Information

    We use the information we collect for the following purposes:

    • To measure and optimize the performance of our Meta advertising campaigns.
    • To understand which ad creatives and audiences resonate best with our customers.
    • To manage campaign budgets and allocate resources effectively.
    • To improve our products, services, and overall customer experience.
    • To comply with applicable legal obligations.

    4. Data Sharing & Disclosure

    We do not sell your personal information. We may share data with:

    • Meta Platforms, Inc.: Advertising interaction and conversion data is shared with Meta through the Marketing API, Pixel, and Conversions API for ad delivery and measurement purposes.
    • Shopify Inc.: Order and transaction data is processed through Shopify as our e-commerce platform.
    • Service Providers: Trusted third-party providers who assist with analytics, hosting, and technical infrastructure, bound by contractual obligations to protect your data.
    • Legal Requirements: When required by law, regulation, or legal process.

    5. Data Retention

    We retain advertising performance data for as long as necessary to fulfill the purposes described in this policy, typically up to 25 months in alignment with Meta's data retention policies. Aggregated, non-identifiable data may be retained indefinitely for trend analysis.

    6. Your Rights

    Depending on your location, you may have the following rights:

    • Access: Request a copy of the personal data we hold about you.
    • Correction: Request that we correct inaccurate or incomplete data.
    • Deletion: Request that we delete your personal data, subject to legal retention requirements.
    • Opt-Out of Tracking: You can opt out of Meta Pixel tracking by adjusting your Facebook Ad Preferences or using browser-based opt-out mechanisms.
    • Data Portability: Request your data in a portable format where applicable.

    To exercise any of these rights, please contact us using the information provided below.

    7. Cookies & Tracking Technologies

    Our website uses cookies and similar tracking technologies, including the Meta Pixel, to collect usage data and improve ad targeting. You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website.

    8. Data Security

    We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

    9. Children's Privacy

    Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected data from a minor, please contact us immediately.

    10. Changes to This Policy

    We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically.

    11. Contact Us

    If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

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