Why Cold Pressed
Most skincare formulations are manufactured at high temperatures, a process that is efficient, scalable, and deeply damaging to the biological integrity of every ingredient inside the jar. Heat denatures enzymes, oxidizes vitamins, and strips botanical extracts of the very compounds that make them effective. What reaches your skin is a processed, stabilized, chemically preserved shadow of the original ingredient.
NB by Ritu Walia was built on a single refusal: to never heat what nature made potent.
Every face pack in this collection is cold pressed meaning ingredients are extracted and blended at low temperatures that preserve their full enzymatic activity, antioxidant load, and bio-available nutrition. Caviar proteins remain structurally intact. Anacardic acid from cold-pressed cashew retains its natural antibacterial potency. Pumpkin enzymes stay active enough to actually resurface skin not just sit on top of it.
Each batch is handcrafted weekly in small quantities in New Delhi and shipped fresh no preservatives, no fillers, no compromise Because living skin deserves living nutrition.