NB by Ritu Walia is a luxury bio-active skincare brand founded by Ritu Walia a self-taught formulator with over 35 years of the skin experimentation and expertise. Unlike mass-produced or even premium commercial skincare brands, every NB face pack is handcrafted fresh every week in small batches, using cold-pressed vegetable bases, premium seed oils, and natural preservatives with zero synthetic chemicals, zero parabens, and zero artificial fragrances.

What sets NB apart is the philosophy behind the formula: skin is an organ to be nourished, not a surface to be coated. While most luxury skincare brands use Ayurvedic powders or synthetic stabilisers to extend shelf life, NB formulations are built on fresh, living ingredients — which is precisely why they require refrigeration and deliver visible results from the very first use.

The three products the Caviar Gold Face Pack, the Rose Pink Face Tightener, and the Diamond Shine Face Brightener were tested and refined on Ritu Walia's own sensitive skin for over three decades before being made available to customers. That kind of personal proof has no commercial equivalent.

All three NB by RItu Walia face packs are suitable for ages 20 to 85+. Here's how to choose:

• The Rose Pink Face Tightener Best for skin firming, tightening, and contouring. Ideal for anyone in their 20s, 30s, or 40s and beyond who wants a lifted, defined jawline and plumper-looking skin and also works wonders to reduce acnse scars. Perfect for mornings rejuvenation after late nights.
• The Diamond Shine Face Brightener Best for pigmentation, de-tanning, uneven skin tone, and radiance. Use it daily on the full face for an overall brightening effect, or apply extra on pigmentation spots for targeted lightening. A natural, chemical-free alternative to bleaching.
• The Caviar Gold Face Pack The all-in-one bio-active anti-ageing face pack. Ideal for skin regeneration, collagen boost, UV damage repair, and deep nourishment. it is Specifically designed to enhance elastin to ensure the plump in your face Suitable for all skin types at any age the earlier you start, the better the long-term results.

If you're unsure, the Caviar Gold is Ritu Walia's personal recommendation for overall skin health, while the Rose Pink is the go-to for immediate tightening.

Each NB by Ritu Walia face pack is 140mg and comes with a recommended shelf life of approximately 30–40 days when stored correctly in the refrigerator. Because NB by Ritu Walia formulations are built on fresh vegetable bases not dried powders or synthetic preservatives their potency is highest in the first 30 days.

Here's how shelf life works in practice:

• Used daily: Approximately 20+ uses per 140mg jar, typically finishing within 30 days
• Used alternate days or 2–3 times per week: Can last up to 60 days if kept well in the fridge
• Extended storage (up to 2 months): Possible if the jar is kept properly sealed, handled with a clean spatula (not fingers), and stored consistently at a cool refrigerator temperature

The key rule: Never dip fingers directly into the jar. Our skin carries natural bacteria, which can accelerate spoilage. , Use a clean dry spoon, seal the jar after every use, and keep it in the coldest part of your fridge (NOT FREEZER). Ritu Walia has personally verified that customers have used her products for over 2 months with full efficacy when stored this way.

Yes refrigeration is one of the most honest signals that a skincare product is genuinely free of synthetic preservatives. Any product that can sit on a shelf at room temperature for 12–24 months contains chemical stabilisers to make that possible. NB BY Ritu Walia face packs contain none of those.

There is also a second, skin-specific reason Ritu Walia insists on refrigeration: the coolant effect. A chilled product applied to the face delivers an immediate tightening sensation, enhanced glow, and better absorption — the same principle behind the growing trend of ice-rolling and cold therapy among celebrities and skin professionals. When you apply an NB by Ritu Walia face pack cold from the fridge, your skin responds as if it's been given a targeted, nourishing cold treatment. It is, in Ritu Walia's own words, "food for the face; a supplement for your skin."

Yes. NB face packs are formulated on a base of fresh cold-pressed vegetables, natural seed oils, and essential oils with no synthetic chemicals, no parabens, no sulphates, and no artificial fragrances. Ritu Walia herself has naturally thin, sensitive skin and has used her own formulations as the primary test ground for over 35 years.

That said, sensitivity varies from person to person. If you have known allergies to specific botanicals, essential oils, or nuts, please reach out to the NB by Ritu Walia team before purchasing.

For first-time users with reactive skin, we recommend doing a patch test on your wrist or neck before applying to the face. If any mild tingling occurs (which can happen from the essential oil content and the natural coolant effect), apply a small amount of extra-virgin olive oil to the area it neutralises the reaction immediately.

NB face packs are built on a base of cold-pressed fresh vegetables, premium nuts and seeds, extra-virgin olive oil, essential oils, and natural grade oils. No synthetic chemicals, no parabens, no artificial colours or fragrances, no Ayurvedic powders (which are often used by other brands to extend shelf life).

The active ingredient list is available on each product page. Key active ingredients include:

• Caviar Gold: Caviar extract (Acipenser Baerii Caviar Extract), cold-pressed seed oils, essential oils for cellular regeneration and collagen support
• Rose Pink: Rosa Canina Fruit Oil (Rosehip), botanical skin-tightening, avacado and alovera
• Diamond Shine: Brightening actives including natural skin-lightening botanicals, Cucurbita Pepo Seed Oil

NB by Ritu Walia face packs are made entirely from natural, chemical-free, preservative-free ingredients. No synthetic hormones, no artificial retinoids, no chemical exfoliants, and no harsh actives that are typically contraindicated during pregnancy. The formulations are designed to nourish and support the skin barrier, not to chemically alter it.

However, as a general best practice, we recommend consulting your gynaecologist or dermatologist before introducing any new skincare product during pregnancy even natural ones. Some essential oils, while safe in low concentrations for general use, may be better avoided during the first trimester in particular. Please contact the NB by Ritu Walia team with your specific concerns and we will advise accordingly on product and ingredient suitability for your stage of pregnancy.

This is a question Ritu Walia addresses very candidly. Caviar is a non-vegetarian ingredient it is sturgeon fish roe. If you follow a strict vegetarian or vegan lifestyle and prefer not to use animal-derived ingredients on your skin, the Rose Pink Face Tightener and Diamond Shine Face Brightener are both completely vegetarian-friendly and contain no animal-derived actives.

For those who are vegetarian but open to topical use of non-vegan ingredients (as the product is applied externally, not ingested), the Caviar Gold remains one of the most potent bio-active anti-ageing face packs available. Ritu Walia's perspective: "There is skin food and food for the skin but it is still food." The decision is entirely personal.

Yes, all three NB by Ritu Walia face packs are designed for daily use and are gentle enough for everyday application. In fact, Ritu Walia recommends daily use for best results, using the analogy: "If you brush your teeth every day and your teeth look whiter ; the same way you use my product every day and your skin will be more radiant."

Recommended usage frequency:

• For maximum results: Daily, either morning or evening
• For maintenance: 2–3 times per week
• Minimum recommended: Once a week to see a noticeable difference over time

If you own all three products, you can alternate them based on your skin's daily needs use the Rose Pink before an event for immediate tightening, the Diamond Shine when you want to address pigmentation or glow, and the Caviar Gold as your deep-treatment formula for long-term anti-ageing.

Most first-time users notice a visible difference on the very first use ; plumper skin, tightened contours, a natural glow, and skin that is softer and more supple to the touch.

Here is a realistic results timeline:

• First use: Visible glow, tightening, and plumping
• Within 15 days of regular use: Improved skin texture, smoother hands and neck, visibily reduced fine lines and even radiant glow
• 30–60 days of consistent use: Significant reduction in pigmentation (Diamond Shine), measurable skin firming (Rose Pink), and improved skin quality overall (Caviar Gold)

Results are cumulative the more consistently you use the product, the more your skin adapts and improves. As with any genuine skincare, there is no instant fix that lasts. The NB by Ritu Walia approach is disciplined, daily nourishment. "Life is maintenance," as Ritu Walia puts it.

Step-by-step application:

1. Always start with a clean, dry face
2. Take the face pack out of the fridge apply it cold for the enhanced tightening and glow effect
3. Use the clean dry spoon to provided to scoop out the product (never fingers, to prevent contamination)
4. Apply an even layer to the face, neck, and hands if desired
5. Leave on for 20 minutes
6. Rinse with cool water
7. Use olive oil or a moisturiser of your choice after

Pro tip from Ritu Walia: Apply extra product directly onto pigmentation spots (for Diamond Shine) or focus on the jawline and neck (for Rose Pink) for targeted results. The product also works on your hands ; regular users report noticeably smoother, younger-looking hands from applying the leftover product during their routine.

All three NB by Ritu Walia face packs are suitable for ages 20 to 85+. Ritu Walia is emphatic that the earlier you begin, the better your long-term skin health outcomes but there is no upper age limit. She has regular customers in their 70s and 80s who repurchase consistently.

"The process of loving yourself starts early. Start young you don't have to use it every day, but start." - Ritu Walia

Cold-pressing preserves the full biochemical integrity of an ingredient. When seeds, vegetables, or botanicals are cold-pressed rather than heat-extracted or chemically processed their vitamins, fatty acids, antioxidants, and active compounds remain intact and biologically available to the skin.

Most commercial face packs use ingredients that have been processed at high temperatures (which destroys active compounds) or diluted with synthetic fillers and preservatives to extend shelf life. NB by Ritu Walia face packs skip all of that which is why they require refrigeration, have a shorter shelf life, and deliver results that customers describe as "magical" from the first use.

In short: cold-pressed means potency is preserved. Your skin receives the full nutritional value of the ingredient, not a processed derivative.

Absolutely. Many customers have written in to tell her that the using her products consistently has extended the effect of Botox from the standard 4 months to approximately 8–12 months. This is because the face packs deeply nourish and firm the skin from the outside, complementing the structural work that injectables do beneath the surface.

NB by Ritu Walia face packs are not a replacement for Botox or laser treatments Ritu Walia; is clear about this. "These are natural products. They will enhance your skin they will not take away your wrinkles the way Botox can. But if you use them alongside Botox or Restylane, your results will last significantly longer."

For those considering laser skin tightening (which can cost ₹20,000 per session), Ritu Walia's recommendation is to first try all three NB products over 2.5–3 months (combined cost approximately ₹13,000) and compare the difference.

Think of NB by Ritu Walia face packs as a professional salon treatment you do at home, daily, on your own schedule. Each 140mg jar provides 20+ uses. At a premium salon, a single facial costs upwards of ₹2,000. By that comparison, the NB face pack costs you less per use than a monthly salon visit and delivers cumulative, daily benefits rather than a one-time treatment.

The added advantages over salon facials:

• No chemicals: Salon treatments frequently use enzyme peels, chemical exfoliants, or steamer-activated products with synthetic actives
• Freshness: Your NB jar is made fresh that week and shipped directly to you
• Consistency: Daily use at home builds compounding results no monthly salon visit can match
• Convenience: Apply at your convenience no appointments, no travel, no downtime

NB face packs are priced between ₹2,800 and ₹7,500 and Ritu Walia makes no apologies for it. Here is exactly what that price covers:

• Top-grade fresh ingredients: Premium cold-pressed seed oils, extra-virgin olive oil (most expensive grade), real caviar and high-quality botanicals all sourced at the highest available quality
• Small-batch, handcrafted production: Made fresh every week by Ritu Walia herself she personally oversees pressing, mixing, filling, sealing, packaging, and quality checking every jar
• 35 years of formulation expertise: The knowledge and testing behind these formulas cannot be replicated by buying raw ingredients off a shelf
• Free pan-India delivery and premium packaging: Multi-layered bubble-wrap protective packaging to prevent breakage in transit a cost NB by Ritu Walia absorbs without charging the customer
• Zero waste pricing: A significant portion of each batch is discarded to maintain freshness standards, that cost is factored into the price honestly

"I am expensive and I make no bones about it." - Ritu Walia

Yes NB by Ritu Walia ships pan-India with free delivery. Every jar is packed with multi-layer bubble-wrap protection inside premium outer packaging to prevent leakage or breakage during transit.

Orders are prepared fresh and dispatched promptly. Because the products are made weekly in small batches, customers receive a jar that was formulated within the current week not a product sitting in a warehouse. Ritu Walia personally monitors every dispatch. "I monitor each and everything myself from pressing the ingredients to putting them in the jar to packaging them to sending them to the courier."

We don't accept returns, as all products are handcrafted and made in small batches for freshness. We encourage you to reach out to us before purchasing if you have any questions.

We'll make it right. Contact us within 48 hours of delivery with photos, and we'll send you a fresh replacement free of charge.

We offer replacements rather than refunds for damaged or transit-affected products.

Keep it refrigerated and always use a clean, dry spoon to scoop. Moisture or a wet spoon can affect the product's shelf life and quality.

Yes, we strongly recommend doing a small patch test on the back of your hand before applying the product to your face or body, especially if you have sensitive skin.

A damaged jar, broken or tampered seal, or visibly leaking product qualifies. General dissatisfaction with texture, scent preference, or personal results does not.