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35 Years of Skin Obsession

Ritu Walia

"One Jar at a Time"

For over 35 years, Ritu Walia's skincare routine looked nothing like anyone else's. No serums. No salon appointments. Just herkitchen,yogurt, ghee, red wine, fresh vegetables and a lifelong, obsessive curiosity about what skin could actually feel like when you fed it properly.

She never told anyone. She just kept experimenting. On herself. Quietly. For decades.

Then 2020 happened, and her son Amber said: this needs to exist for other people.

Skin is an organ. Feed it.

Every jar starts with fresh vegetables, natural oils, and zero artificial preservatives. That's why it lives in your fridge. The cold isn't a quirk — it's instant tightening, immediate glow, something Ritu has known for thirty years and the rest of the beauty world is still catching up to.

Her formulas work alone. But for those using Botox or laser treatments, they do something remarkable as they make results last. Where Botox fades in four months, her clients report six to eight. She knows because she tested it on herself first.

Three products. A lifetime behind each one.

Made fresh every week. Handcrafted in small batches in her Delhi studio. Ritu mixes, packs, and oversees every jar herself.

"Your skin will not glow unless your heart glows. You have to be happy saying 'I'm beautiful' to yourself. That's the beginning."

Experience the Formula Behind the Founder.

Shop NB by Ritu Walia's bio-active, cold-pressed face packs handcrafted weekly, preservative-free, shipped pan-India.